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UBGreen

Our Mission

Our goal is to uncover current recycling habits among the UB community and dismantle barriers to participation. By centralizing and simplifying recycling resources, we aim to enhance engagement with campus-wide zero-waste initiatives.

Role

Project Coordinator, UX Researcher, UX Designer

Responsibilities

Project Management, User Research Coordinator and Moderator, UX Design and Accessibility Lead

Project Context

We're dedicated to revolutionizing recycling at UB Campus, where despite efforts towards zero waste, essential information remains scattered and often overlooked on the sprawling UB Website. This includes crucial details about recycling locations and upcoming events promoting zero-waste initiatives. Confusing recycling options in cafeterias further complicate matters, leading to recyclable items like paper containers being mistakenly discarded.

Our inquiry aims to understand current recycling practices among the UB community and uncover the motivations behind these behaviors. By improving the accessibility and user-friendliness of recycling information for students and staff, we strive to break down barriers and foster greater engagement with campus-wide sustainability efforts.

Discovery

Through one on one interviews we began analyzing what the student body and staff currently know about the campus's zero waste efforts. By understanding the current common knowledge, stressors and accessibility of zero waste recourses at UB, we were then able to establish the key pain points we needed to address in our solutions. We interviewed 3 students and 1 TA and 1 faculty member to attempt at hearing from different people within the UB community. Due to time constraints and packed schedules for students and staff, the interview process was completed by reaching out to 5 people total.

Through these interviews we noticed a hand full of commonalities that were mentioned by each interviewee. The main concerns that were raised from the aggregated interview data is as follows:

  1. Interviewees were not aware on how to access the UB sustainability website, majority never new this existed.

  2. The societal norms for recycling vary based on culture and environment. Many interviewees mentioned that most items aren't recycled unless done properly, which the university makes difficult with the lack of resources. Amongst students, many would rather throw away out of convenience than find a place to recycle.

  3. All interviewees mentioned they have not heard of any sustainability events at the university and have never noticed any flyers or material promoting such events.

UBGreen

A University Effort to Achieve Zero Waste.

UBGreen

UBGreen

A University Effort to Achieve Zero Waste.

UBGreen

Our Mission

Our goal is to uncover current recycling habits among the UB community and dismantle barriers to participation. By centralizing and simplifying recycling resources, we aim to enhance engagement with campus-wide zero-waste initiatives.

Role

Project Coordinator, UX Researcher, UX Designer

Responsibilities

Project Management, User Research Coordinator and Moderator, UX Design and Accessibility Lead

Project Context

We're dedicated to revolutionizing recycling at UB Campus, where despite efforts towards zero waste, essential information remains scattered and often overlooked on the sprawling UB Website. This includes crucial details about recycling locations and upcoming events promoting zero-waste initiatives. Confusing recycling options in cafeterias further complicate matters, leading to recyclable items like paper containers being mistakenly discarded.

Our inquiry aims to understand current recycling practices among the UB community and uncover the motivations behind these behaviors. By improving the accessibility and user-friendliness of recycling information for students and staff, we strive to break down barriers and foster greater engagement with campus-wide sustainability efforts.

Role

Project Coordinator, UX Researcher, UX Designer

Responsibilities

Project Management, User Research Coordinator and Moderator, UX Design and Accessibility Lead

Discovery

Through one on one interviews we began analyzing what the student body and staff currently know about the campus's zero waste efforts. By understanding the current common knowledge, stressors and accessibility of zero waste recourses at UB, we were then able to establish the key pain points we needed to address in our solutions. We interviewed 3 students and 1 TA and 1 faculty member to attempt at hearing from different people within the UB community. Due to time constraints and packed schedules for students and staff, the interview process was completed by reaching out to 5 people total.

Through these interviews we noticed a hand full of commonalities that were mentioned by each interviewee. The main concerns that were raised from the aggregated interview data is as follows:

  1. Interviewees were not aware on how to access the UB sustainability website, majority never new this existed.

  2. The societal norms for recycling vary based on culture and environment. Many interviewees mentioned that most items aren't recycled unless done properly, which the university makes difficult with the lack of resources. Amongst students, many would rather throw away out of convenience than find a place to recycle.

  3. All interviewees mentioned they have not heard of any sustainability events at the university and have never noticed any flyers or material promoting such events.

Project Context

We're dedicated to revolutionizing recycling at UB Campus, where despite efforts towards zero waste, essential information remains scattered and often overlooked on the sprawling UB Website. This includes crucial details about recycling locations and upcoming events promoting zero-waste initiatives. Confusing recycling options in cafeterias further complicate matters, leading to recyclable items like paper containers being mistakenly discarded.

Our inquiry aims to understand current recycling practices among the UB community and uncover the motivations behind these behaviors. By improving the accessibility and user-friendliness of recycling information for students and staff, we strive to break down barriers and foster greater engagement with campus-wide sustainability efforts.

Discovery

Through one on one interviews we began analyzing what the student body and staff currently know about the campus's zero waste efforts. By understanding the current common knowledge, stressors and accessibility of zero waste recourses at UB, we were then able to establish the key pain points we needed to address in our solutions. We interviewed 3 students and 1 TA and 1 faculty member to attempt at hearing from different people within the UB community. Due to time constraints and packed schedules for students and staff, the interview process was completed by reaching out to 5 people total.

Through these interviews we noticed a hand full of commonalities that were mentioned by each interviewee. The main concerns that were raised from the aggregated interview data is as follows:

  1. Interviewees were not aware on how to access the UB sustainability website, majority never new this existed.

  2. The societal norms for recycling vary based on culture and environment. Many interviewees mentioned that most items aren't recycled unless done properly, which the university makes difficult with the lack of resources. Amongst students, many would rather throw away out of convenience than find a place to recycle.

  3. All interviewees mentioned they have not heard of any sustainability events at the university and have never noticed any flyers or material promoting such events.