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Misfit Reveries- Ongoing

Project Context

Through the Misfit Reveries website design initiative, the shift from traditional in-person sales at art fairs and markets to establishing a robust online presence has been both innovative and impactful. Collaborating closely with business owner Alicia Bohrer, we've executed comprehensive brand redevelopment, devised effective marketing strategies, and enhanced website usability. Beginning with a blank slate in the online atmosphere, we've been successfully developing a platform that effectively highlights her distinctive artistry and products.

Role

Brand Identity Designer, Web Designer, User Experience Designer

Responsibilities

Brand Identity Design, Web Design, User Experience Design, Adobe Suite

Taking the Dive

Through several meetings and collaborative calls, we identified the core values Alicia Bohrer wanted her brand to reflect. Her distinctive penmanship is evident in all her artwork, each piece showcasing a unique personality. Recognizing the distinctive nature of her art, we brainstormed ways to best highlight her works.

Consultation- Discovery

Our journey began by defining the company’s core ideology and future message. Using ideation and numerous mood boards, we crafted a distinct brand theme. As we experimented with various visual elements, a crucial challenge emerged early on: determining the online product offerings and logistics for shipping—an integral factor influencing website and product/packaging design.

We explored different online services like Printify and other product creation platforms, devising strategies to scale her local business to a broader audience. By overhauling branding, packaging, and marketing approaches, we significantly bolstered her market presence. As she embraces the digital marketplace, her creativity is reaching new heights, pushing the boundaries of innovation.

Misfit Reveries

Transitioning from pop-up shops to E-Commerce.

Misfit Reveries- Ongoing

Misfit Reveries

Transitioning from pop-up shops to E-Commerce.

Misfit Reveries- Ongoing

Project Context

Through the Misfit Reveries website design initiative, the shift from traditional in-person sales at art fairs and markets to establishing a robust online presence has been both innovative and impactful. Collaborating closely with business owner Alicia Bohrer, we've executed comprehensive brand redevelopment, devised effective marketing strategies, and enhanced website usability. Beginning with a blank slate in the online atmosphere, we've been successfully developing a platform that effectively highlights her distinctive artistry and products.

Role

Brand Identity Designer, Web Designer, User Experience Designer

Responsibilities

Brand Identity Design, Web Design, User Experience Design, Adobe Suite

Taking the Dive

Through several meetings and collaborative calls, we identified the core values Alicia Bohrer wanted her brand to reflect. Her distinctive penmanship is evident in all her artwork, each piece showcasing a unique personality. Recognizing the distinctive nature of her art, we brainstormed ways to best highlight her works.

Role

Brand Identity Designer, Web Designer, User Experience Designer

Responsibilities

Brand Identity Design, Web Design, User Experience Design, Adobe Suite

Consultation- Discovery

Our journey began by defining the company’s core ideology and future message. Using ideation and numerous mood boards, we crafted a distinct brand theme. As we experimented with various visual elements, a crucial challenge emerged early on: determining the online product offerings and logistics for shipping—an integral factor influencing website and product/packaging design.

We explored different online services like Printify and other product creation platforms, devising strategies to scale her local business to a broader audience. By overhauling branding, packaging, and marketing approaches, we significantly bolstered her market presence. As she embraces the digital marketplace, her creativity is reaching new heights, pushing the boundaries of innovation.

Taking the Dive

Through several meetings and collaborative calls, we identified the core values Alicia Bohrer wanted her brand to reflect. Her distinctive penmanship is evident in all her artwork, each piece showcasing a unique personality. Recognizing the distinctive nature of her art, we brainstormed ways to best highlight her works.

Consultation- Discovery

Our journey began by defining the company’s core ideology and future message. Using ideation and numerous mood boards, we crafted a distinct brand theme. As we experimented with various visual elements, a crucial challenge emerged early on: determining the online product offerings and logistics for shipping—an integral factor influencing website and product/packaging design.

We explored different online services like Printify and other product creation platforms, devising strategies to scale her local business to a broader audience. By overhauling branding, packaging, and marketing approaches, we significantly bolstered her market presence. As she embraces the digital marketplace, her creativity is reaching new heights, pushing the boundaries of innovation.