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Client: Eye Care Distributors
Location: Spencerport, NY
Focus: Ophthalmic services, repairs, and equipment sales
Project Goal:
To enhance brand visibility and drive growth through a comprehensive rebranding and digital marketing initiative.
Scope of Work:
Eye Care Distributors, a key player in ophthalmic services across upstate NY, sought to revitalize its brand and expand its reach. This initiative aimed to increase sales, boost service requests, and enhance shipment sales through strategic digital engagement.
Key Strategies Being Implemented:
Website Design: Develop a user-friendly, mobile-responsive website that showcases services, products, and customer testimonials.
SEO Optimization: Implement targeted SEO strategies to improve online visibility, focusing on relevant industry keywords.
Social Media Presence: Establish vibrant profiles on platforms like LinkedIn and Facebook, sharing valuable content and engaging with the audience.
Email Marketing Campaigns: Launch newsletters to inform customers about new products, promotions, and industry insights.
Online Advertising: UtilizeGoogle Ads and social media campaigns to reach specific demographics within the region.
Customer Engagement: Encourage reviews and feedback on platforms like Google and Yelp to build credibility.
Networking Opportunities: Foster collaborations with local ophthalmologists and clinics for cross-promotional initiatives.
Educational Content Creation: Develop blogs, videos, and webinars to educate the community about eye care and equipment maintenance.
Outcome:
This initiative is poised to transform Eye Care Distributors’ presence in the ophthalmic market, positioning them as a trusted partner for eye care professionals. By enhancing customer engagement and streamlining services, we anticipate significant growth in sales and service requests.
Competitive Analysis
Comparing Industry Leaders:
Marco Lombart: A prevalent business in the industry showcasing newer products.
Large and easy to find products retain the attention of potential users
large easy to navigate assets such as large navigation bar, interactive content leading to catalogs and implementing raport by mentioning current and previous customer success stories.
User flow is inhibited by excess pages and product flows, can be avoided by adding a filtration or better organization IA. having a navigable catalog is important when trying to generate sales. Limiting the user flow to specified products leads to less exposure to additional products and makes the task of purchasing longer than needed.
Stage 1:
Research/ Visual Identity Reformation
Stage 2:
Implement Digital Presence
Chicago Opthalmic Services
Chicago Ophthalmic Services Have similar inventory and Branding elements as Eye care Distributors. The website is more modern regarding design in comparison to Marco and Lombart.
The Logo and branding is not consistent with the website design
There are many touch points for potential to buy and seek out new and used equipment but it can be difficult/ not as intuitive for the users to navigate through the website.
Crowding of content and mis-location of elements like "our location" and "services/ repair information" makes it easy for users to pass by the business information through multiple possible user flow paths.
Color Scheme fits the industry, although it lacks individuality, it creates a sense of security amongst potential customers within the field who associate the theme with pharmaceutical businesses.
Client: Eye Care Distributors
Location: Spencerport, NY
Focus: Ophthalmic services, repairs, and equipment sales
Project Goal:
To enhance brand visibility and drive growth through a comprehensive rebranding and digital marketing initiative.
Scope of Work:
Eye Care Distributors, a key player in ophthalmic services across upstate NY, sought to revitalize its brand and expand its reach. This initiative aimed to increase sales, boost service requests, and enhance shipment sales through strategic digital engagement.
Key Strategies Being Implemented:
Website Design: Develop a user-friendly, mobile-responsive website that showcases services, products, and customer testimonials.
SEO Optimization: Implement targeted SEO strategies to improve online visibility, focusing on relevant industry keywords.
Social Media Presence: Establish vibrant profiles on platforms like LinkedIn and Facebook, sharing valuable content and engaging with the audience.
Email Marketing Campaigns: Launch newsletters to inform customers about new products, promotions, and industry insights.
Online Advertising: UtilizeGoogle Ads and social media campaigns to reach specific demographics within the region.
Customer Engagement: Encourage reviews and feedback on platforms like Google and Yelp to build credibility.
Networking Opportunities: Foster collaborations with local ophthalmologists and clinics for cross-promotional initiatives.
Educational Content Creation: Develop blogs, videos, and webinars to educate the community about eye care and equipment maintenance.
Outcome:
This initiative is poised to transform Eye Care Distributors’ presence in the ophthalmic market, positioning them as a trusted partner for eye care professionals. By enhancing customer engagement and streamlining services, we anticipate significant growth in sales and service requests.
Stage 1:
Research/ Visual Identity Reformation
Stage 2:
Implement Digital Presence
Competitive Analysis
Comparing Industry Leaders:
Marco Lombart: A prevalent business in the industry showcasing newer products.
Large and easy to find products retain the attention of potential users
large easy to navigate assets such as large navigation bar, interactive content leading to catalogs and implementing raport by mentioning current and previous customer success stories.
User flow is inhibited by excess pages and product flows, can be avoided by adding a filtration or better organization IA. having a navigable catalog is important when trying to generate sales. Limiting the user flow to specified products leads to less exposure to additional products and makes the task of purchasing longer than needed.
Stage 1:
Research/ Visual Identity Reformation
Stage 2:
Implement Digital Presence
Competitive Analysis
Comparing Industry Leaders:
Marco Lombart: A prevalent business in the industry showcasing newer products.
Large and easy to find products retain the attention of potential users
large easy to navigate assets such as large navigation bar, interactive content leading to catalogs and implementing raport by mentioning current and previous customer success stories.
User flow is inhibited by excess pages and product flows, can be avoided by adding a filtration or better organization IA. having a navigable catalog is important when trying to generate sales. Limiting the user flow to specified products leads to less exposure to additional products and makes the task of purchasing longer than needed.
Chicago Opthalmic Services
Chicago Ophthalmic Services Have similar inventory and Branding elements as Eye care Distributors. The website is more modern regarding design in comparison to Marco and Lombart.
The Logo and branding is not consistent with the website design
There are many touch points for potential to buy and seek out new and used equipment but it can be difficult/ not as intuitive for the users to navigate through the website.
Crowding of content and mis-location of elements like "our location" and "services/ repair information" makes it easy for users to pass by the business information through multiple possible user flow paths.
Color Scheme fits the industry, although it lacks individuality, it creates a sense of security amongst potential customers within the field who associate the theme with pharmaceutical businesses.
Chicago Opthalmic Services
Chicago Ophthalmic Services Have similar inventory and Branding elements as Eye care Distributors. The website is more modern regarding design in comparison to Marco and Lombart.
The Logo and branding is not consistent with the website design
There are many touch points for potential to buy and seek out new and used equipment but it can be difficult/ not as intuitive for the users to navigate through the website.
Crowding of content and mis-location of elements like "our location" and "services/ repair information" makes it easy for users to pass by the business information through multiple possible user flow paths.
Color Scheme fits the industry, although it lacks individuality, it creates a sense of security amongst potential customers within the field who associate the theme with pharmaceutical businesses.
